How to Claim Your Business in ChatGPT (Step by Step)

For years, I've told business owners the same thing: claim your Google Business Profile before you do anything else.

It's free, it's yours, and if you don't control it, someone else's information fills the gap.

Now ChatGPT has its own version.

OpenAI launched Businesses in ChatGPT, which lets you claim your company inside ChatGPT, update your details, and see how often you're mentioned. If your customers are asking ChatGPT who to hire, and more of them are every month, this is worth 20 minutes of your time.

Here's exactly how to do it, what it changes, and what it doesn't.

What claiming your business in ChatGPT actually does

Once your claim is approved and you've verified your identity, you can:

• Update your business information, like your name, category, service area, hours, contact details, and the services you offer.
• See insights, including how often your business is mentioned in ChatGPT, website clicks, and the "discovery topics" (the kinds of conversations) where you show up.
• Upload product feeds if you're a retailer, with pricing and availability.
• Build a Business Agent, if you're eligible. It answers customer questions using your information and the guidelines you set.

One thing I want to be clear about, because I've already seen agencies overselling this: claiming does not guarantee better placement. OpenAI says it directly: ChatGPT continues to make its own recommendations and comparisons. Claiming makes sure what ChatGPT says about you is accurate. It doesn't buy you the top spot.

Step 1: Make sure you're eligible

Before you start, check three things:

1. You own the business or are authorized to represent it. OpenAI's policy is strict, so don't claim a client's profile without their go-ahead.
2. You have a website. Claiming is starting with businesses that have one.
3. Your business type and location are supported. Availability depends on your industry and where you're located. Local businesses can currently claim only an existing US listing, so if ChatGPT doesn't already know about you, you may not be able to add yourself yet.

You don't need a ChatGPT Enterprise plan or an ads account to claim your business.

Step 2: Open Business Hub and find your listing

1. Sign in to ChatGPT with the account you want to manage the business from. I'd suggest a company account, not a personal one that leaves when an employee does.
2. Open Business Hub from the sidebar.
3. Search for your business by name.
4. Select the listing that matches, and confirm the account you'll use to manage it.

If you see Contact support, the listing is locked, so request access there. If someone already claimed it, open the profile, select the menu (•••), and choose Dispute ownership.

Step 3: Verify that it's really your business

ChatGPT will offer one or more ways to verify:

• Business phone: You get a code by text or an automated call to the number on your listing.
• Business email: You get a code at the email address tied to your business.
• Website domain: You add a TXT record to your domain's DNS settings, then select Verify domain. If your web developer or hosting company manages your DNS, send them the record. DNS changes can take a little while to show up.
• Shopify store: You connect your store if you sell on Shopify.

My tip: if your phone number or email on the listing is old, use domain verification. It's the cleanest proof that you own the business.

Step 4: Wait for approval

OpenAI reviews your claim and emails you a decision or asks for more information. This isn't instant, so don't panic if it takes a bit.

Step 5: Verify your identity with Persona

Approval gets you into Business Hub, but you still need to verify your identity through Persona before you can publish changes, view insights, or create an agent. Have a government-issued ID ready. Most people skip this step and wonder why nothing they changed is showing up.

Step 6: Fix and fill in your business information

This is the step that actually matters. Go through every field and make it match your website and Google Business Profile exactly:

• Business name, written exactly the same way everywhere
• Category
• Address or service area
• Hours
• Phone, email, and website
• Your services, listed as specifically as you can

OpenAI's policy says your information has to be truthful and kept current, with no misleading claims about pricing, availability, or results. Treat it like you'd treat your Google profile.

Step 7: Check your insights every month

Once you're verified, look at how often you're mentioned and which discovery topics you appear in. This is the first real view any of us have had into how AI search treats a business. If you're showing up for topics you don't want and missing the ones you do, that's a content problem on your website, and it's fixable.

Step 8: Set up a Business Agent (if you qualify)

Right now, Business Agents are only available to eligible US ecommerce and online service businesses, and OpenAI says more business types will come over time. If you qualify, you can test your agent, set its guidelines, and publish it when you're ready. If you're a local service business, don't worry about this yet. Get claimed and keep your info accurate.

Claiming is step one. It's not the strategy.

Here's what I tell every client: ChatGPT can show your business whether or not you've claimed it. It's already pulling from your website, your reviews, your listings, and what other sites say about you. Claiming lets you correct the record. What actually gets you recommended is the same work that gets you found on Google:

• Clear service pages that answer real customer questions
• Name, address, and phone that match everywhere
• Structured data that tells search engines and AI tools exactly what you do
• A steady stream of real reviews
• Being mentioned by other trusted sites in your industry

That's what answer engine optimization is, and it sits right on top of good SEO.

Want help getting your business found in AI and on Google?

At RedBrick, we help businesses show up where customers are searching, whether that's Google, Google Maps, or ChatGPT. We'll check how AI tools describe your business today, find the gaps, and show you what to fix first.

Book a free consultation. It's a 15-20-minute call with no pitch. Or call us at 404-322-6055.